“The storyteller sets the vision, values and agenda of an entire generation that is to come.” -Steve Jobs.
Definitions
Storytelling is the art of using narratives, whether spoken, written, or visual, to convey information, emotions or ideas, captivating an audience and creating a connection between the storyteller and the listeners or viewers.
Storytelling is the act of narrating a sequence of events or experiences, often with characters, conflicts, and resolutions, to convey a deeper meaning, share cultural heritage, provoke thought, and foster a sense of understanding and empathy among individuals.
This Art is The Heart
Creates emotional connections
Helps convey complex ideas
Inspires and motivates with Sense of Self
Cognitive Processing Humans, Systems
The Setting
Both The physical location and point in time in which your plot takes place.On the Earth
The Conflict
What is your main character trying to overcome? That is the conflict.Tortoise Wants to Win
Fictional Storytelling
A fiction is a deliberately fabricated account of something.
The author’s imagination.
The Creative / Narrative work,
Portraying Individuals, Events
Places that are imaginary, or
in ways that are imaginary.
Creative NonFictional
Narrative nonfiction, also known as creative nonfiction or literary nonfiction, is a true story written in the style of a fiction novel.
Narrative nonfiction tells a real-life story about real people and events
A memoir is a first-person account of your life story, focusing on elements like personal experience, intimacy, and emotional truth
AI In Storytelling
Science as Storytelling
Impact Storytelling
Data storytelling is the art of turning numbers into narratives, unlocking a world of insights and possibilities.
The core components:
1. Data,
2. Visualization, &
3. Narrative.
The Data
Thorough analysis of accurate, complete data serves as the foundation of your data story.
Analyzing data using
Descriptive,
Diagnostic,
Predictive, and
Prescriptive
analysis can enable you to understand its full picture.
The Visualization
a graphical representation
of data that uses graphs,
charts, and other visual
elements to convey
information.
The Narrative
A verbal or written narrative, also called a storyline, is used to
communicate insights.
Visualization allows set
The marketing metrics,KPIs.
Business Storytelling
Business storytelling is the process of sharing relatable stories instead of facts and figures with your audience.- Stories create, engage, and impact emotions
- Stories impact the bottom line
- Stories are easy to remember
- Stories help your brand stand out
- Stories help you build trust
- Stories drive people to take action
Age of AI & Storytelling
The need for a human touch in storytelling in the age of AI.“The Challenges of AI and Storytelling
Impact Storytelling
Simple & Powerful Stories to Create Social ImpactStories engage people’s emotions, values
The Social objective-driven stories
The opportunity to improve the human condition
